Google Analytics
This is one topic that every website owner need to study and install on their site. Here is an better overall explanation of what this software does from Wikipedia with hyperlinks to more information :
http://en.wikipedia.org/wiki/Google_Analytics
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Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.
The basic service is free of charge and a premium version is available for a fee.[1]
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
Features
Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
GA's approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. GA analysis can identify poorly performing page with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.
A user can have 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign.[10]
Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.[11][12]
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It is a way that allows you to see information that is collected from the visitors to your site. It is installed as a simple HTML base code on the pages you what tracked. It shows your information as charts or graphics so you can see which pages are more popular. I'm currently implementing this on my site which is why I have decided to put this in the Topic Library. Since this topic gets complex to discuss, you can click on the button below to read all about it on Google.
http://en.wikipedia.org/wiki/Google_Analytics
**********
Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.
The basic service is free of charge and a premium version is available for a fee.[1]
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
Features
Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
GA's approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. GA analysis can identify poorly performing page with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.
A user can have 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign.[10]
Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.[11][12]
**********
It is a way that allows you to see information that is collected from the visitors to your site. It is installed as a simple HTML base code on the pages you what tracked. It shows your information as charts or graphics so you can see which pages are more popular. I'm currently implementing this on my site which is why I have decided to put this in the Topic Library. Since this topic gets complex to discuss, you can click on the button below to read all about it on Google.